Glowing skin? Tick. Reduced fine lines and wrinkles? Tick. Effective results without the expense of salon treatments and a 10 step routine? Tick.
It’s safe to say that 2020 has shook us all up, especially when it comes to our skincare routine. More time indoors, more screen time and ever-merging blurred lines between work and home has led us to up our self care game and really take a look at what we’re putting on (and in) to our skin.
When it comes to collagen, we’ve always been ahead of the game. But now it seems the rest of the world are FINALLY listening too!
Adeela Crown, The Dorchester’s resident facialist, who has preened the faces of Lady Gaga, Reese Witherspoon, Chrissy Teigan and Rita Ora, recently spilled the beans to Glamour Magazine on how she thinks that Collagen is going to be EVERYWHERE in 2021.
Girl, we hear you.
Here’s the lowdown on what she had to say:
“Beauty consumers are beginning to recognise the relationship between their diet and skin. Collagen and its derivatives have become such a mainstay in our daily topical skincare products like collagen creams, serums and sheet masks.
Now thanks to its skin repair and restructuring beauty powers, brands have collagen in hydrolysed form (broken down molecule for easy absorption) available in functional daily dose shots and powder supplements to provide noticeable results in as little as 30 days when consumed daily.”
Read more: The truth about beauty collagen drinks
We couldn’t have said it better ourselves. But how does it give you those results? Andeela explains more:
“Ingestible collagen is bio-identical, meaning our bodies recognise it as its own, as it is already naturally found inside our dermis. Therefore increasing collagen intake for several months can improve skin elasticity, (i.e. wrinkles and roughness) as well as signs of ageing.
The wrinkle-reducing effects of collagen supplements have been attributed to their ability to stimulate your body to mimic its own collagen production. Additionally, taking collagen supplements may promote the production of other proteins that help structure your skin, including elastin and fibrillin, which give the skin its bounce and elasticity.
My mantra is that ‘prevention is smarter than a cure’ – so start adding collagen supplements to your skincare routine early – ideally from your early- mid 20s – and your skin will thank you in your 30s, 40s and beyond!"
Want to get your hands on yours? Shop our Dewty Daily Collagen Drink now